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~isPartOf:"Handbook of corporate communication and public relations : pure and applied"
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Handbook of corporate communication and public relations : pure and applied
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Analyzing the cultural diversity of consumers in the global marketplace
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Facets of the global corporate brand
Melewar, T. C.
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McCann, Christopher D.
- In:
Handbook of corporate communication and public …
,
(pp. 158-166)
.
2004
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