Corporate reputation building : an Asian perspective
Year of publication: |
2008
|
---|---|
Authors: | Srivoravilai, Nopporn ; Melewar, T. C. |
Published in: |
Facets of corporate identity, communication, and reputation. - New York : Routledge Taylor & Francis Group, ISBN 978-0-415-40527-0. - 2008, p. 211-227
|
Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Asien | Asia |
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