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Product management
Bruce, Margaret; Daly, Lucy; Kahn, Kenneth B. - In: Handbook of global supply chain management, (pp. 135-147). 2007
Persistent link: https://www.econbiz.de/10003393883
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Sales-distribution interfunctional climate and relationship effectiveness
Kahn, Kenneth B.; Reizenstein, Richard C.; Rentz, Joseph O. - In: Journal of Business Research 57 (2004) 10, pp. 1085-1091
Persistent link: https://www.econbiz.de/10005466092
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Marketing's Integration with Other Departments
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 42 (1998) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10005473818
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Norms that distinguish between marketing and manufacturing
Kahn, Kenneth B.; Mentzer, John T. - In: Journal of Business Research 30 (1994) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10005474209
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Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie - In: Long range planning : LRP ; international journal of … 51 (2018) 5, pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422