The high-end bias : a decision-maker preference for premium over economy innovations
Ronny Reinhardt, Sebastian Gurtner, Jake D. Hoskins, Abbie Griffin
| Year of publication: |
2024
|
|---|---|
| Authors: | Reinhardt, Ronny ; Gurtner, Sebastian ; Hoskins, Jake D. ; Griffin, Abbie |
| Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 2012759-5. - Vol. 57.2024, 1, p. 1-19
|
| Subject: | Cognitive bias | Decision making | Economy innovation | Implicit association test | New product development | Premium innovation | Innovation | Entscheidung | Decision | Kognition | Cognition | Produktentwicklung | Innovationsmanagement | Innovation management | Systematischer Fehler | Bias |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.lrp.2023.102413 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529422