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~isPartOf:"Handbook of global supply chain management"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Innovation"
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Handbook of global supply chain management
Long range planning : LRP ; international journal of strategic management
Marketing letters : a journal of research in marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
8
The PDMA handbook of new product development
6
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Encyclopedia of technology and innovation management
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
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Marketing Letters
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Research technology management : RTM
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ECONIS (ZBW)
3
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Towards an adaptive framework of low-end innovation capability : a systematic review and multiple case study analysis
Reinhardt, Ronny
;
Gurtner, Sebastian
;
Griffin, Abbie
- In:
Long range planning : LRP ; international journal of …
51
(
2018
)
5
,
pp. 770-796
Persistent link: https://www.econbiz.de/10011938048
Saved in:
2
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
3
The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
;
Hoskins, Jake D.
; …
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
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