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~isPartOf:"Handbook of marketing strategy"
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Handbook of marketing strategy
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Continuing to broaden the marketing concept : making the world a better place
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Handbook of pricing research in marketing
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International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
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Productivity of marketing strategy
Ratchford, Brian Thomas
- In:
Handbook of marketing strategy
,
(pp. 440-456)
.
2012
Persistent link: https://www.econbiz.de/10009530837
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