Productivity of marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Ratchford, Brian Thomas |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 440-456
|
Subject: | Marketingmanagement | Marketing management | Produktivität | Productivity | Messung | Measurement |
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