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Consumer search and pricing
Ratchford, Brian Thomas - In: Handbook of pricing research in marketing, (pp. 91-107). 2009
Persistent link: https://www.econbiz.de/10003819669
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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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Pricing under network effects
Liu, Hongju; Chintagunta, Pradeep K. - In: Handbook of pricing research in marketing, (pp. 435-450). 2009
Persistent link: https://www.econbiz.de/10003819758