Pricing of national brands versus store brands : market power components, findings and research opportunities
Year of publication: |
2009
|
---|---|
Authors: | Pauwels, Koen ; Srinivasan, Shuba |
Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 258-282
|
Subject: | Preismanagement | Pricing strategy | Markenartikel | Brand | Handelsmarke | Store brand | Vergleich | Comparison |
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