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~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Emrich, Oliver
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Handbook of qualitative research methods in marketing
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
The impact of theory on representations of the consumer and the marketing organisation
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
4
Research in consumer behavior
4
Handbook of strategic e-business management
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing and multicultural diversity
2
Review of marketing research
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
E-business : state of the art of ICT based challenges and solutions
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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1
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
2
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
3
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
4
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
6
Einsatzmöglichkeiten von Web 2.0-Instrumenten im Online-Handel und ihre Nutzung durch Konsumenten
Rudolph, Thomas
;
Emrich, Oliver
;
Meise, Jan Niklas
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 183-196)
.
2007
Persistent link: https://www.econbiz.de/10003565836
Saved in:
7
Einsatzmöglichkeiten von Web 2.0-Instrumenten im Online-Handel und ihre Nutzung durch Konsumenten
Rudolph, Thomas
;
Emrich, Oliver
;
Meise, Jan Niklas
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 183-196)
.
2008
Persistent link: https://www.econbiz.de/10003762123
Saved in:
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