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~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Ger, Güliz"
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Foxall, Gordon R.
Ger, Güliz
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Laroche, Michel
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Pelsmacker, Patrick de
Phau, Ian
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Handbook of qualitative research methods in marketing
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
Consumer behavior analysis : (a) rational approach to consumer choice
3
International journal of advertising : the quarterly review of marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Beyond sustainability
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Country of origin effect : looking back and moving forward
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Customer Experience : Forum Dienstleistungsmanagement
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Cutting edge international research
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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1
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Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
Persistent link: https://www.econbiz.de/10009009235
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Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
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