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~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Hennigs, Nadine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
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Handbook of qualitative research methods in marketing
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
The impact of theory on representations of the consumer and the marketing organisation
2
Consumption culture in Europe : insight into the beverage industry
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E-business : state of the art of ICT based challenges and solutions
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Handbook of Islamic marketing
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Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
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