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~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Ger, Güliz"
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Belk, Russell W.
Foxall, Gordon R.
Ger, Güliz
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ahlert, Dieter
1
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Handbook of qualitative research methods in marketing
SpringerLink / Bücher
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The impact of theory on representations of the consumer and the marketing organisation
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
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Brand management ; Vol. 4
1
Challenges and trends in modern banking
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Country of origin effect : looking back and moving forward
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Customer Experience : Forum Dienstleistungsmanagement
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Cutting edge international research
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International advertising and communication : current insights and empirical findings
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
The international review of retail, distribution and consumer research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Transformative consumer research for personal and collective well-being
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Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
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2
Diversity in European Marketing : Text and Cases
Rudolph, Thomas
-
2012
domains, Managers involved in diverse marketing issues (such as product and
brand
managers, retail category managers, supply …
Persistent link: https://www.econbiz.de/10014015752
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