Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of qualitative research methods in marketing"
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Foxall, Gordon R."
~person:"Hennigs, Nadine"
~person:"Kates, Steven M."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 19 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
4
Brand
1
Economic culture
1
Ethnologie
1
Ethnology
1
Markenartikel
1
Market research
1
Product quality
1
Produktqualität
1
Social group
1
Social sciences
1
Sociology
1
Soziale Gruppe
1
Sozialwissenschaft
1
Soziologie
1
Theorie
1
Theory
1
Wirtschaftskultur
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Aufsatz im Buch
4
Language
All
English
4
Author
All
Belk, Russell W.
Diehl, Sandra
Foxall, Gordon R.
Hennigs, Nadine
Kates, Steven M.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Peñaloza, Lisa
2
Bengtsson, Anders
1
Cayla, Julien
1
Chambers, Jason
1
Coulter, Robin A.
1
Fischer, Eileen
1
Ger, Güliz
1
Kozinets, Robert V.
1
Levy, Sidney J.
1
Murray, Jeff R.
1
Ostberg, Jacob
1
Otnes, Cele
1
Sandikci, Özlem
1
Sayre, Shay
1
Scott, Linda M.
1
Sredl, Katherine
1
more ...
less ...
Published in...
All
Handbook of qualitative research methods in marketing
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Marktpsychologie
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Researching brands ethnographically: an interpretive community approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 94-105)
.
2006
Persistent link: https://www.econbiz.de/10003445802
Saved in:
2
Rethinking the critical imagination
Murray, Jeff R.
;
Ozanne, Julie L.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 46-55)
.
2006
Persistent link: https://www.econbiz.de/10003445793
Saved in:
3
The extended case method in consumer research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 175-185)
.
2006
Persistent link: https://www.econbiz.de/10003445818
Saved in:
4
Camcorder society: quality videography in consumer and marketing research
Kozinets, Robert V.
;
Belk, Russell W.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 335-344)
.
2006
Persistent link: https://www.econbiz.de/10003446305
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
