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~isPartOf:"Handbook of relationship marketing"
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Parvatiyar, Atul
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Sheth, Jagdish N.
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Handbook of relationship marketing
Legends in marketing
84
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
24
Journal of business research : JBR
21
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of Business Research
11
Journal of marketing
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AMS review : official publication of the Academy of Marketing Science
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Global business perspectives series
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Journal of strategic marketing
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European Journal of Marketing
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Journal of macromarketing
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MSI reports : working paper series
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Business horizons
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
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Journal of retailing
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Legends in strategic marketing
5
Does marketing need reform? : fresh perspectives on the future
4
International Marketing Review
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Journal of Consumer Marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Review of marketing research
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European journal of marketing : EJM
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Journal of Business & Industrial Marketing
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Legends in marketing series
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Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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Consumer and industrial buying behavior
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Consumer behavior : contemporary research in action
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The domain and conceptual foundations of relationship marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
Handbook of relationship marketing
,
(pp. 3-38)
.
2000
Persistent link: https://www.econbiz.de/10001559300
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2
The evolution of relationship marketing
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 119-145)
.
2000
Persistent link: https://www.econbiz.de/10001559308
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3
Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
4
Toward a theory of business alliance formation
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 303-323)
.
2000
Persistent link: https://www.econbiz.de/10001559325
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