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~isPartOf:"Handbook of research in mobile business : technical, methodological, and social perspectives"
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Mobile communications
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Mobilkommunikation
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Beziehungsmarketing
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Confidence
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Consumer behaviour
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Direct marketing
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Direktmarketing
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Karjaluoto, Heikki
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Kautonen, Teemu
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Leppäniemi, Matti
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Li, Feng
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Handbook of research in mobile business : technical, methodological, and social perspectives
Contemporary issues in digital marketing
5
The journal of business & industrial marketing
5
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International Journal of Bank Marketing
3
International Journal of E-Business Research (IJEBR)
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic finance : IJEF
3
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
3
The journal of services marketing
3
Business intelligence and analytics in small and medium enterprises
2
European journal of marketing : EJM
2
International journal of business excellence
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
Journal of service theory and practice : JSTP
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
The international journal of bank marketing : IJBM
2
The international review of retail, distribution and consumer research
2
Working paper
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business process management journal
1
Business strategy and the environment
1
Digital business
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on mobile marketing management
1
Industry 5.0 : Creative and Innovative Organizations
1
International Journal of Electronic Finance
1
International Journal of Emerging Markets
1
International Journal of Sports Marketing and Sponsorship
1
International advertising and communication : current insights and empirical findings
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Economic Psychology
1
Journal of business research : JBR
1
Journal of customer behaviour
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Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki
;
Kautonen, Teemu
- In:
Handbook of research in mobile business : technical, …
,
(pp. 304-315)
.
2009
Persistent link: https://www.econbiz.de/10003940532
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The mobile network as a new medium for marketing communications : a case study
Karjaluoto, Heikki
;
Leppäniemi, Matti
;
Sall, Jari
; …
- In:
Handbook of research in mobile business : technical, …
,
(pp. 334-342)
.
2009
Persistent link: https://www.econbiz.de/10003940545
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