The mobile network as a new medium for marketing communications : a case study
Year of publication: |
2009
|
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Authors: | Karjaluoto, Heikki ; Leppäniemi, Matti ; Sall, Jari ; Sinisalo, Jaako ; Li, Feng |
Published in: |
Handbook of research in mobile business : technical, methodological, and social perspectives. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-156-8. - 2009, p. 334-342
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Subject: | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Mobile marketing |
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