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~isPartOf:"Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Celebrity endorsement
Inconsistent content
Konsumentenverhalten
Consumer behaviour
7
Advertising effects
3
Werbewirkung
3
Advertising
2
Internet marketing
2
Online reviews
2
Online-Marketing
2
Social Web
2
Social web
2
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2
Virales Marketing
2
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Attitude to in-game advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
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Customer satisfaction
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Einzelhandel
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Expert review
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Fantasy games
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Film industry
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Filmwirtschaft
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Game theory
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Gastgewerbe
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Hospitality industry
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In-game advertising
1
Interactivity
1
Kundenzufriedenheit
1
Markenführung
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1
Marketing management
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Marketingmanagement
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Dens, Nathalie
5
Romaniuk, Jenni
5
Luo, Xin
4
Barnham, Chris
3
Bronner, Fred
3
Hoog, Robert de
3
Ye, Qiang
3
Bae, Young Han
2
Chen, Charlie C.
2
Dolnicar, Sara
2
East, Robert
2
Fang, Bin
2
Fei, Li
2
Forsythe, Sandra
2
Grün, Bettina
2
Guja Armannsdottir
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Guo, Xitong
2
Hand, Chris
2
Huang, Hsin-Yi
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Huang, Pei
2
Jin, Xiaotong
2
Koubaa, Yamen
2
Kwon, Wi-suk
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Lu, Qi
2
Ma, Baolong
2
Moon, Sangkil
2
Peng, Zeyu
2
Pich, Christopher
2
Prybutok, Victor R.
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Singh, Jaywant
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Song, Peijian
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Tanusondjaja, Arry
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Teo, Hock-hai
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Warden, Clyde A.
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Yang, Zhilin
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
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ECONIS (ZBW)
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1
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
3
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
4
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
7
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
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