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~isPartOf:"Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Celebrity endorsement"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
Journal of electronic commerce research : JECR
Analyzing the cultural diversity of consumers in the global marketplace
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
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2021
Persistent link: https://www.econbiz.de/10013285701
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