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~isPartOf:"Handbook of research on competitive strategy"
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Handbook of research on competitive strategy
MERCATI E COMPETITIVITÀ
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Journal of retailing and consumer services
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Long range planning : LRP ; international journal of strategic management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Creating and managing superior customer value
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International journal of service industry management : IJSIM
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Strategic market creation : a new perspective on marketing and innovation management
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Coopetition : nature, challenges, and implications for firms' strategic behavior and managerial mindset
Dagnino, Giovanni Battista
;
Di Guardo, Maria Chiara
; …
- In:
Handbook of research on competitive strategy
,
(pp. 492-511)
.
2012
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