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~isPartOf:"Handbook of research on consumer behavior change and data analytics in the socio-digital era"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Global information systems : the implications of culture for IS management
12
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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1
Consumer behavior classification in online virtual stores using emotional intelligence
Lv, Zhihan
;
Haibin, Lv
- In:
Handbook of research on consumer behavior change and …
,
(pp. 1-24)
.
2022
Persistent link: https://www.econbiz.de/10013334782
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2
Panic station : consumer sentiment analysis of the evolving panic buying during the COVID-19 pandemic
Muñoz-Chávez, J. Patricia
;
García-Contreras, Rigoberto
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 51-73)
.
2022
Persistent link: https://www.econbiz.de/10013334790
Saved in:
3
Product aspect ranking using multi-criteria decision making
Alrababah, Saif Addeen Ahmad
;
Keng Hoon Gan
;
Tan, Tien-Ping
- In:
Handbook of research on consumer behavior change and …
,
(pp. 74-94)
.
2022
Persistent link: https://www.econbiz.de/10013334796
Saved in:
4
Machine learning and time series models for consumer behavior prediction in the data analytics paradigm
Sánchez García, Javier
- In:
Handbook of research on consumer behavior change and …
,
(pp. 95-123)
.
2022
Persistent link: https://www.econbiz.de/10013334799
Saved in:
5
An RFM model using k-means clustering to improve customer segmentation and product recommendation
Xian, Zhao
;
Pantea Keikhosrokiani
;
Chew XinYing
;
Li, Zuoyong
- In:
Handbook of research on consumer behavior change and …
,
(pp. 124-145)
.
2022
Persistent link: https://www.econbiz.de/10013334802
Saved in:
6
Consumer big data analytics : a treasure for businesses in the socio-digital era
Gupta, Princi
;
Khandelwal, Risha
- In:
Handbook of research on consumer behavior change and …
,
(pp. 146-167)
.
2022
Persistent link: https://www.econbiz.de/10013334804
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7
E-consumer behavioral analytics : paradigm shift in online purchase decision making
Baskaran, Kamaladevi
- In:
Handbook of research on consumer behavior change and …
,
(pp. 192-209)
.
2022
Persistent link: https://www.econbiz.de/10013334814
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8
Predicting consumer behavior change towards using online shopping in Nigeria : the impact of the COVID-19 pandemic
Chiamaka Miriam Ezimmuo
;
Pantea Keikhosrokiani
- In:
Handbook of research on consumer behavior change and …
,
(pp. 210-254)
.
2022
Persistent link: https://www.econbiz.de/10013334817
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9
Age in the consumer behavior change : evidence from awareness, perceived value, and use of mobile banking
Vasudeva, Savdeep
- In:
Handbook of research on consumer behavior change and …
,
(pp. 255-274)
.
2022
Persistent link: https://www.econbiz.de/10013334818
Saved in:
10
The impact of social media and digital marketing on consumer behavior
Ashrafuzzaman, Md.
;
Rishat, A. S. M. Adib Hasan
; …
- In:
Handbook of research on consumer behavior change and …
,
(pp. 275-294)
.
2022
Persistent link: https://www.econbiz.de/10013334824
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