Age in the consumer behavior change : evidence from awareness, perceived value, and use of mobile banking
Savdeep Vasudeva
Year of publication: |
2022
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Authors: | Vasudeva, Savdeep |
Published in: |
Handbook of research on consumer behavior change and data analytics in the socio-digital era. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-4168-8. - 2022, p. 255-274
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Subject: | Punjab (Indien) | Punjab (India) | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group |
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