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~isPartOf:"Handbook of research on customer engagement"
~person:"Kumar, V."
~person:"Snower, Dennis J."
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Kumar, V.
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Handbook of research on customer engagement
Journal of marketing
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Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
Discussion paper / Centre for Economic Policy Research
3
Discussion papers in economics
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MSI reports : working paper series
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Seminar paper / Institute for International Economic Studies, University of Stockholm
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SpringerLink / Bücher
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Working paper / Industriens Utredningsinstitut
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Working paper / Research Institute of Industrial Economics
3
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
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Discussion paper series / IZA
2
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer Texts in Business and Economics
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Springer texts in business and economics
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CESifo working papers
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Customer engagement marketing
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Diskussionspapier / Fachbereich Wirtschaftswissenschaften, Universität Hannover
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European economic review : EER
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbook of business-to-business marketing
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Handbook of marketing and finance
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Handbook of marketing strategy
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Institutions and wage formation in the new Europe
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International marketing review
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Job creation : the role of labor market institutions
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Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
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