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~isPartOf:"Handbook of research on customer equity in marketing"
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Kumar, V.
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Shukla, Gayatri
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Handbook of research on customer equity in marketing
Journal of marketing
41
Journal of retailing
24
Journal of the Academy of Marketing Science
23
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
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MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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International Journal of Forecasting
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Harvard business review : HBR
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Marketing Science
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Marketing research : a magazine of management and applications
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Harvard-Business-Manager : das Wissen der Besten
5
MIT sloan management review
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Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Business Research
4
Review of marketing research
4
SpringerLink / Bücher
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
European Journal of Operational Research
2
European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
IEG working paper
2
International Marketing Review
2
International journal of production research
2
International journal of productivity and quality management : IJPQM
2
Journal of World Business
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Journal of creating value
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Journal of global operations and strategic sourcing
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The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
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2
Stop grouping and start regulating : a new approach to social media marketing
Kumar, V.
;
Krishnamoorthy, Nandini
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 399-427)
.
2015
Persistent link: https://www.econbiz.de/10010483417
Saved in:
3
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
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