Social coupons as a marketing strategy : a multifaceted perspective
V. Kumar; Bharat Rajan
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, V. ; Rajan, Bharat |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 1, p. 120-136
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Soziales Verhalten | Social behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507838