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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
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Handbook of research on effective advertising strategies in the social media age
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Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
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