Advertising in the world of social media-based brand communities
Year of publication: |
2015
|
---|---|
Authors: | Habibi, Mohammad Reza ; Laroche, Michel ; Richard, Marie-Odile |
Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 160-170
|
Subject: | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
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