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~isPartOf:"Handbook of research on international advertising"
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Handbook of research on international advertising
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Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.
;
La Ferle, Carrie
- In:
Handbook of research on international advertising
,
(pp. 423-438)
.
2012
Persistent link: https://www.econbiz.de/10009514366
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