Raising the golden arches : advertising's role in the socialization of the world
Year of publication: |
2012
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Authors: | Johnson, Jeffrey K. ; La Ferle, Carrie |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 423-438
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Subject: | Internationales Marketing | International marketing | Markenartikel | Brand | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Soziale Werte | Social values | Sozialer Konflikt | Social conflict |
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