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~isPartOf:"Handbook of research on new product development"
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Handbook of research on new product development
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Management Science
7
Journal of marketing research : JMR
6
Journal of the Academy of Marketing Science
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Marketing Science
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of product innovation management : an international publication of the Product Development & Management Association
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European Journal of Marketing
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European journal of marketing : EJM
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Report / Marketing Science Institute
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Business strategy over the industry life cycle
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Creativity and innovation management
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Handbook of New Product Development Research, Forthcoming
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Handbook of technology and innovation management
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Innovation diffusion models of new product acceptance
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport finance
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Journal of business venturing
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Journal of cultural economics
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Legends in marketing
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MIS quarterly
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MIT sloan management review
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Marketing letters : a journal of research in marketing
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UNC Kenan-Flagler Research Paper
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A review of crowdfunding research and findings
Kuppuswamy, Venkat
;
Bayus, Barry L.
- In:
Handbook of research on new product development
,
(pp. 361-373)
.
2019
Persistent link: https://www.econbiz.de/10012125148
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