Brand Loyalty and Marketing Strategy: An Application to Home Appliances
Year of publication: |
1992
|
---|---|
Authors: | Bayus, Barry L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 11.1992, 1, p. 21-38
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | consumer durable | replacement cycle | brand switching |
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