"This book explores the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector, discussing how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency"--

"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--Provided by publisher.

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...