Case Studies on Social Marketing : A Global Perspective
Year of publication: |
2019
|
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Other Persons: | Galan-Ladero, M. Mercedes (ed.) ; Alves, Helena M. (ed.) |
Publisher: |
Cham : Springer International Publishing |
Subject: | Nonprofit-Organisation | Nonprofit organization | Corporate Social Responsibility | Corporate social responsibility | Entrepreneurship | Entrepreneurship approach | Social Marketing | Social marketing | Welt | World |
Description of contents: |
Social Marketing Cases: Environment -- Social Marketing Cases: Public Health -- Social Marketing Cases: Society, Culture and Education -- Social Marketing Cases: Safety and Security
|
Extent: | Online-Ressource (XIII, 252 p. 35 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-04843-3 ; 978-3-030-04843-3 ; 978-3-030-04842-6 ; 978-3-030-04842-6 ; 978-3-030-04844-0 |
Other identifiers: | 10.1007/978-3-030-04843-3 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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