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Case Studies on Social Marketing : A Global Perspective
Galan-Ladero, M. Mercedes (ed.); Alves, Helena M. (ed.) - 2019
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...
Persistent link: https://www.econbiz.de/10012003414
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Co-constructing the brand and the product
Christiansen, John K.; Varnes, Claus J.; Hollensen, Birgitte - In: International journal of innovation management 13 (2009) 3, pp. 319-348
Persistent link: https://www.econbiz.de/10003906291
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The interplay of dominant logic and dynamic capabilities in innovation activities
Ellonen, Hanna-Kaisa; Jantunen, Ari; Johansson, Anette - In: International journal of innovation management 19 (2015) 5, pp. 1550052-1-15
Persistent link: https://www.econbiz.de/10011422454
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Conceptualizing the co-creation of competitive advantage in technology-intensive B2B markets : agent-based modeling approach
Jääskeläinen, Markus A.; Kortelainen, Samuli; … - In: International journal of innovation management 17 (2013) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009772814
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Effects of business managers' skills : a study of ERP strategic alignment in some Arab SMEs
Mezghani, Karim; Ayadi, Faouzi; Aloulou, Wassim - In: Handbook of research on strategic management in small …, (pp. 421-439). 2014
Persistent link: https://www.econbiz.de/10010361778
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Strategic networking behavior of SMEs : practical considerations from Bulgaria
Vasilska, Maria; Kereziev, Iliya; Ivanova, Yordanka - In: Handbook of research on strategic management in small …, (pp. 372-397). 2014
Persistent link: https://www.econbiz.de/10010361789
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Relevance and usage of management control systems with reference to strategy formulation and control : evidence from Italian SMEs
Aureli, Selena - In: Handbook of research on strategic management in small …, (pp. 349-371). 2014
Persistent link: https://www.econbiz.de/10010361792
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Strategic management in German Mittelstand companies
Kohlert, Helmut - In: Handbook of research on strategic management in small …, (pp. 328-348). 2014
Persistent link: https://www.econbiz.de/10010361793
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Strategic aspects of non-family SMEs succession
Durst, Susanne; Katzenschlager, Simon - In: Handbook of research on strategic management in small …, (pp. 282-304). 2014
Persistent link: https://www.econbiz.de/10010361825
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Strategic management of family SMEs : experience from Belgium
Broekaert, Wouter; Degadt, Jan; Lambrecht, Johan - In: Handbook of research on strategic management in small …, (pp. 244-265). 2014
Persistent link: https://www.econbiz.de/10010361841