Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of strategic account management : a comprehensive resource"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing accountability : how...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Accounting
1
Corporate planning
1
Key account management
1
Key-Account-Management
1
Rechnungswesen
1
USA
1
United States
1
Unternehmensplanung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
McDonald, Malcolm
1
Woodburn, Diana
1
Published in...
All
Handbook of strategic account management : a comprehensive resource
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of marketing management : MM
7
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research
2
Journal of Business & Industrial Marketing
2
Journal of customer behaviour
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of the Market Research Society : JMRS
2
Metamorphosis : a journal of management research
2
The best of long range planning
2
The marketing book
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
CIM professional
1
Cranfield management series
1
EBSCOhost eBook Collection
1
ESOMAR world research publication
1
European Management Journal
1
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
1
Intellectual asset management : IAM ; magazine
1
International Marketing Review
1
International management and strategy
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Research in Interactive Marketing
1
Journal of creating value
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Macmillan business
1
Marketing
1
Marketing : metaphors and metamorphosis
1
Metropolitan professional
1
The Marketing series
1
The Marketing series / Professional development
1
The marketing review
1
The marketing series / Professional development
1
The nature and scope of marketing research
1
Value in due diligence : contemporary strategies for merger and acquisition success
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm
;
Woodburn, Diana
- In:
Handbook of strategic account management : a …
,
(pp. 245-265)
.
2014
Persistent link: https://www.econbiz.de/10010341340
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
