Marketing accountability : how to measure marketing effectiveness
Malcolm McDonald and Peter Mouncey
| Year of publication: |
2009
|
|---|---|
| Authors: | McDonald, Malcolm ; Mouncey, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Effizienz | Marketing | Management | Cost effectiveness |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 293 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5386-2 ; 0-7494-5386-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004938130