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~isPartOf:"Handbook on cross-cultural marketing"
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Handbook on cross-cultural marketing
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Glocalization: companies' search for the right balance between globalization and localization
Hollensen, Svend
- In:
Handbook on cross-cultural marketing
,
(pp. 20-36)
.
2020
Persistent link: https://www.econbiz.de/10013459180
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