Glocalization: companies' search for the right balance between globalization and localization
Year of publication: |
2020
|
---|---|
Authors: | Hollensen, Svend |
Published in: |
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 20-36
|
Subject: | Internationales Marketing | International marketing | Vergleich | Comparison | Konsumgüterindustrie | Consumer goods industry | Elektroindustrie | Electrical industry |
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