Dubé, Jean-Pierre (ed.); Rossi, Peter E. (ed.) - 2019
Front Cover -- Handbook of the Economics of Marketing, Volume 1 -- Copyright -- Contents -- Contributors -- Preface -- 1 Microeconometric models of consumer demand -- 1 Introduction -- 2 Empirical regularities in shopping behavior: The CPG laboratory -- 3 The neoclassical derivation of an...
