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~isPartOf:"Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung"
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Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
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Determining the return on quality (ROQ)
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy L.
- In:
Handbuch Dienstleistungsmanagement : von der …
,
(pp. 873-898)
.
2001
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