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~isPartOf:"Handbuch Multi-Channel-Marketing"
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Distribution channel
29
Vertriebsweg
29
Marketing management
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Marketingmanagement
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Handbuch Multi-Channel-Marketing
Journal of retailing and consumer services
168
European journal of operational research : EJOR
114
International journal of production economics
99
Journal of business research : JBR
94
Journal of retailing
85
Management science : journal of the Institute for Operations Research and the Management Sciences
69
SpringerLink / Bücher
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing channels : ... distribution systems, strategy, and management
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of production research
52
Transportation research / E : an international journal
49
Journal of marketing
39
Omega : the international journal of management science
39
The international review of retail, distribution and consumer research
38
Journal of marketing research : JMR
34
International journal of retail & distribution management
32
Information systems research : ISR
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of the Academy of Marketing Science
28
Europäische Hochschulschriften / 5
26
Production and operations management : the flagship research journal of the Production and Operations Management Society
25
Technological forecasting & social change : an international journal
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Production and operations management : an international journal of the Production and Operations Management Society
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Electronic commerce research
21
Manufacturing & service operations management : M & SOM
21
Marketing letters : a journal of research in marketing
21
International journal of networking and virtual organisations : IJNVO
20
International journal of retail and distribution management
20
The journal of business & industrial marketing
20
Gabler Edition Wissenschaft
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
19
International journal of business information systems : IJBIS
18
Springer eBook Collection
18
International journal of hospitality management
17
International journal of logistics : research and applications
17
The marketing channel : a conceptual viewpoint
17
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ECONIS (ZBW)
29
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1
Kooperation und Koordination im Multi-Channel-Marketing
Oelsnitz, Dietrich von der
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 323-351)
.
2007
Persistent link: https://www.econbiz.de/10003432943
Saved in:
2
Multi-Channel-Marketing - die informationsökonomische Perspektive
Billen, Peter
;
Weiber, Rolf
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 33-80)
.
2007
Persistent link: https://www.econbiz.de/10003434824
Saved in:
3
Informations- und Entscheidungsverhalten der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 81-101)
.
2007
Persistent link: https://www.econbiz.de/10003434827
Saved in:
4
Kaufrisiken und Risikoreduktionsmaßnahmen der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Bohlmann, Annette
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 103-123)
.
2007
Persistent link: https://www.econbiz.de/10003434834
Saved in:
5
Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
Schmidt, Inga
;
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 125-148)
.
2007
Persistent link: https://www.econbiz.de/10003434841
Saved in:
6
Design des Multi-Channel-Systems : integrierter Designprozess
Wirtz, Bernd W.
;
Lütje, Sebastian
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 173-194)
.
2007
Persistent link: https://www.econbiz.de/10003434847
Saved in:
7
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
8
Managing change in distribution : achieving success on the way to "multi-channel 2.0"
Sauer, Achim
;
El-Ansary, Adel I.
;
Tomczak, Torsten
; …
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 221-233)
.
2007
Persistent link: https://www.econbiz.de/10003434856
Saved in:
9
Die zukünftige Bedeutung des Multi-Channel-Retailings und seine Ursachen
Schwaiger, Manfred
;
Numberger, Siegfried
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 235-271)
.
2007
Persistent link: https://www.econbiz.de/10003434858
Saved in:
10
Erfolgsfaktoren des Multi-Channel-Marketings
Ahlert, Dieter
;
Blut, Markus
;
Michaelis, Manuel
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 273-296)
.
2007
Persistent link: https://www.econbiz.de/10003434861
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