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~isPartOf:"Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
Marketing : ZFP ; journal of research and management
17
Faculty & research / Insead : working paper series
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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4
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4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Psychology & marketing
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of food products marketing
2
Journal of marketing
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Developmental challenges in marketing research
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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GfK marketing intelligence review : Marketingforschung für die Praxis
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International advertising and communication : current insights and empirical findings
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Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
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