People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative should self and an affective want self. We show that people...

In a choice between equal payoffs (e.g., self gets $500/other person gets $500) and more lucrative but disadvantageously unequal payoffs (e.g., self gets $600/other person gets $800), individuals willingly trade disadvantageous inequality for extra profit (e.g., Blount and Bazerman, 1996),...

This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric payoffs. Study 1 and 2 showed that people prefer to maximize profits when interacting within...