Benson, Vladlena (ed.); Tuninga, Ronald (ed.); … - 2017
Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter … Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 … -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social …