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Piven, Michael Breazeale -- The emergence of social media as a contemporary marketing practice / T. Solomon, R. Peter … Wisniewski -- Strategic role of consumer moments of truth: a marketing challenge in mobile communities / Lukasz Lysik [and 3 … -- The role of social media in shaping marketing strategies in the airline industry / Deniz Akçay -- Can the use of social …
Persistent link: https://www.econbiz.de/10011525552
Examining the roles of virtual team and information technology in global business / Kijpokin Kasemsap -- The role of vertical and shared leadership in virtual team collaboration / Julia Eisenberg, Jennifer L. Gibbs, Niclas Erhardt -- Providing a model for virtual project management with an...
Persistent link: https://www.econbiz.de/10011454466
"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--
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"This book provides insights into the relationship between leadership and information systems development within online environments as well as strategies for effectively managing virtual teams by focusing on opportunities as well as challenges associated with e-collaboration and managing remote...
Persistent link: https://www.econbiz.de/10011406741