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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Premier reference source"
~person:"Goodson, Bob"
~person:"Yildiz, Salih"
~subject:"Innovation"
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Harvard business review : HBR
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Transcultural
marketing
for incremental and radical innovation
Christiansen, Bryan
(
contributor
);
Yildiz, Salih
(
contributor
)
-
2014
products and product categoriess; for those who wish to better understand the importance of
marketing
products and services …
Persistent link: https://www.econbiz.de/10010210087
Saved in:
2
The power of anomaly : to achieve strategic advantage, scan the market for surprises
Reeves, Martin
;
Goodson, Bob
;
Whitaker, Kevin
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 94-101
Persistent link: https://www.econbiz.de/10012627613
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