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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Misevaluation of investment center performance
Mauriel, John J.; Anthony, Robert N. - In: Harvard business review : HBR 44 (1966) 2, pp. 98-105
Persistent link: https://www.econbiz.de/10002476961
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Forum : the case against accelerated depreciation
Edelstein, Harold M.; Bernstein, Peter L. - In: Social research : an international quarterly 28 (1961) 4, pp. 491-496
Persistent link: https://www.econbiz.de/10002094149
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Accounting for the cost of equity
Anthony, Robert N. - In: Harvard business review : HBR 51 (1973) 6, pp. 88-102
Persistent link: https://www.econbiz.de/10001840235
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Games government accountants play
Anthony, Robert N. - In: Harvard business review : HBR 63 (1985) 5, pp. 161-170
Persistent link: https://www.econbiz.de/10001840317
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Showdown on accounting principles
Anthony, Robert N. - In: Harvard business review : HBR 41 (1963) 3, pp. 99-106
Persistent link: https://www.econbiz.de/10001840478
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What should "cost" mean?
Anthony, Robert N. - In: Harvard business review : HBR 48 (1970) 3, pp. 121-131
Persistent link: https://www.econbiz.de/10001840514