Manage the customer, not just the sales force
Year of publication: |
1974
|
---|---|
Authors: | Shapiro, Benson P. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 52.1974, 5, p. 127-136
|
Subject: | Verbraucher | Handelspersonal | Marktforschung | Vereinigte Staaten |
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