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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Big business and the national purpose
Drucker, Peter F. - In: Harvard business review : HBR 40 (1962) 2, pp. 49-59
Persistent link: https://www.econbiz.de/10002095587
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Management and the professional employee
Drucker, Peter F. - In: Harvard business review : HBR 30 (1952) 3, pp. 84-90
Persistent link: https://www.econbiz.de/10002096298
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New templates for today's organizations
Drucker, Peter F. - In: Harvard business review : HBR 52 (1974) 1, pp. 45-53
Persistent link: https://www.econbiz.de/10002096513
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Our entrepreneurial economy
Drucker, Peter F. - In: Harvard business review : HBR 62 (1984) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10002096560