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~isPartOf:"Harvard business review : HBR"
~person:"Green, Paul E."
~subject:"Marktforschung"
~subject:"Paul E. Green"
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Marktforschung
Paul E. Green
Absatzpolitik
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Green, Paul E.
Newman, Joseph W.
2
Shapiro, Benson P.
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Adler, Lee
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Harvard business review : HBR
Journal of marketing research : JMR
9
Fundamentals of marketing research ; Vol. 6
3
Editor's series in marketing
1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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Wharton quarterly
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New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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