New way to measure consumersʹ judgments
Year of publication: |
1975
|
---|---|
Authors: | Green, Paul E. ; Wind, Yoram |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 53.1975, 4, p. 107-117
|
Subject: | Absatzpolitik | Marktforschung | Verbraucher |
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